Strategy & OKRs

Strategy

Our new strategic areas of growth are:

MRR goals

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Team OKRs

Team

Objective

Lead

@Product

Successfully launch version 3 of our main product

@Dan

@Sales

Expand to a new market

@April

@Marketing

Increase brand awareness

@Jill

Product

Key results

Key Result

Owner

Get over 10,000 new signups for the new product version

@Mike

Get published product reviews in over 15 publications

@John

Achieve signup-to-trial conversion of over 25%

@Jill

Initiatives

Initiative

Owner

Accelerate revenue growth

@April

Launch new referral program

@Mark

Sign up 3 new distribution partners

@Jill

Launch 4 revenue-specific experiments to learn what drives revenue growth

@Darren

Grow product usage by 10% over organic growth rate

@Darren

Launch 3 features that will have a measurable impact on user activity

@Michael

Sales

Key results

Key Result

Owner

...

...

Initiatives

Initiative

Owner

...

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Marketing

Key results

Key Result

Owner

...

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Initiatives

Initiative

Owner

...

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